Kentico 11: Multi-culture set up but need to create URL outside of a culture

We have set up Kentico 11 using cultures (we have 10 different cultures) but also need the flexibility to create a URL that does not contain a culture folder within its structure.Current scenario:domain.com/en-gb/pageurlIdeal scenario:domain.com/pageurlHow can I do this? Do I need to set up a separate subdomain?